Over the next two days, I shall be at the Streaming Media West Conference in Los Angeles, getting schooled in the fast-moving world that is online video. Old-media new-media and bigwigs luminaries will abound, talking about stuff like the emergence of platforms, the evolution of entertainment, the pivoting of strategies, and, of course, the corporate battles that underlie all of the above. Meanwhile, hordes of software vendors will be promoting their latest technology in hopes of becoming the next big thing. At the crux of it all will be mobile software perhaps, which will surely be on display at the conference. With tablets and smartphones now firmly planted in the mainstream, every media publisher seems to be racing to create its own app, believing it could be a key to the future. Maybe we'll run into a few there. Don't forget Google TV. Online 2016 Rogue One Star Wars Watch Trailer there. As you might have heard, the search giant has updated its living-room platform by giving it the Honeycomb treatment significantly. This not only means a much-improved user interface, but also a steady stream of Google TV-optimized applications courtesy of the Android Market. An early look at Firefox 5. Hopefully we'll get a look. hopefiles here. And what about the content creators themselves? With Google apparently doubling down on YouTube by commissioning some original content, doesn't it appear like they deserve a lttle bit of the spotlight too? Maybe some nifty distribution applications will be unveiled. Or some useful audience development tools will be discussed perhaps. kiwisoftware. Whatever happens, I'm guessing these innovative types will be the topic of much discussion at the conference as well. The reality is, whether you're a streaming-savvy cord cutter or a more traditional couch-and-TV sort of guy, streaming media affects you. So, it might behoove you to stay tuned to possibly find out how. softwareresort.
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